04 · THE SQUEEZE

Tokens are getting cheaper — fast

−41%Effective price per million tokens since the March peak: $1.15 → $0.68 (Ramp data)
−38%OpenAI effective price since Aug 1 — now 48 cents
−22%Anthropic since Aug 1 — holding a floor near 90 cents
53→45%Frontier models share of enterprise usage, early Aug → Sept — cheaper models eating the premium tier

The whales are twitching: the top 1% of spenders — about 80% of OpenAI and Anthropic enterprise revenue — cut per-employee spend nearly 10% in August.

Source: Ramp corporate spending data via Fortune, Sep 9 2026
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