05 · THE PRICE WAR
Subsidy becomes strategy, then trap
- Anthropic cut Claude Opus pricing 67% at the Opus 4.5 launch (Nov 2025). OpenAI offers Flex processing at 50% off.
- Open-source models are emerging as cheap alternatives; Microsoft, Amazon and Google are pivoting enterprise offerings toward efficiency.
- D.A. Davidson analyst Gil Luria: enterprise customers may start limiting their out-of-control token spend.
- The result: price cuts to defend share, right as the biggest buyers tighten budgets — margin compression straight into trillion-dollar IPOs.
Sources: Forbes Jun 11 2026; CNBC Jun 26 2026; Wall Street Journal